- Growth Gap Audit is out: Use is to your advantage! • Join our Marketing Strategy Webinar on 01. Aug. 2025 •
- Growth Gap Audit is out: Use is to your advantage! • Join our Marketing Strategy Webinar on 01. Aug. 2025 •
- Growth Gap Audit is out: Use is to your advantage! • Join our Marketing Strategy Webinar on 01. Aug. 2025 •
- Growth Gap Audit is out: Use is to your advantage! • Join our Marketing Strategy Webinar on 01. Aug. 2025 •
- Growth Gap Audit is out: Use is to your advantage! • Join our Marketing Strategy Webinar on 01. Aug. 2025 •
- Growth Gap Audit is out: Use is to your advantage! • Join our Marketing Strategy Webinar on 01. Aug. 2025 •
- Growth Gap Audit is out: Use is to your advantage! • Join our Marketing Strategy Webinar on 01. Aug. 2025 •
- Growth Gap Audit is out: Use is to your advantage! • Join our Marketing Strategy Webinar on 01. Aug. 2025 •
Online Marketing Agency for Owner-Led B2B Companies
We help consultants, architects, training firms, and industrial service firms get better clients.
- No long-term contracts
- Results in 90 days
We help you increase your revenue by 20% in 12 months by targeting key customers with your own tailored strategy.
We will first analyze and harden your strategy, and only then develop a campaign that fits your company DNA.
Data-Driven Strategy
We analyze your market, competitors, and ideal clients to create a winning strategy.
Targeted Campaigns
Reach your ideal B2B clients with precision-targeted marketing campaigns.
Proven Results
Track every dollar invested with detailed reporting and transparent ROI metrics.
Our Clients
We work with owner-led B2B companies
“They don’t just deliver 1st-class B2B marketing, but are also extremely responsive. Many tasks get done over night. Marius asks the right and critical questions – a real sparring partner at an entrepreneurial level.”
Stefan Küthe
Speaker & Author, Founder of GIPFELHELDEN (stefan-kuethe.com)
“As our collaboration with Marius grew, we tackled increasingly challenging projects — including an SEO initiative to attract new clients. It turned out to be the most profitable project we’ve ever done.”
Georg Dauth
Consultant, Founder of GEDAM GmbH
“Right after our booking page was optimized, we started generating revenue. And there’s already been real progress: As a rental company with three one-of-a-kind houseboats, we couldn’t be in better hands than with Marius. He’s flexible, easy to work with — and honestly, it’s been a blast.”
Anja
Founder of hausboot-mieten-ostsee.de
Book Your Free Strategy Call! 🚀
Get a custom marketing strategy for your B2B service business. No sales pitch, just actionable insights you can implement immediately.
- On the call, I'll:
- Show you your revenue & profit potential
- Give you the exact steps to get there
- Uncover the roadblocks holding you back
- 50-minute strategy session
- Custom action plan
- No obligations
Stuck in these areas?
We specialize in the three critical areas that make or break B2B service providers
Websites
Professional websites that convert visitors into high-value clients
- Mobile-responsive design
- Conversion optimization
- Professional branding
- Fast loading speeds
SEO
Dominate search results for your most profitable keywords
- Local SEO optimization
- Professional branding
- Technical SEO audits
- Keyword research
Strategy & Paid Ads
Strategic campaigns that deliver qualified leads and measurable ROI
- Google Ads management
- LinkedIn advertising
- Marketing automation
- Performance tracking
Take the Growth Gap Quiz®
Find what’s really holding your business back by detecting the Marketing Leaks in your traffic or strategy!
- 5 minutes to complete
- Instant results
- Personalized recommendations
Recent Online Marketing Examples
Real results from our B2B service provider clients
Architecture Firm
Frankfurt a. M., Germany
Lead Increase:
+340%
Revenue Growth:
+127%
Timeline:
8 months
Consulting & Training Company
Herrenberg, Germany
Website Conversion:
+500%
Project Value:
+85%
Timeline:
6 months
Startup Consulting Project
Germany & Spain
Client Inquiries:
+280%
Project Conversions:
+190%
Timeline:
4 months
Monthly B2B Strategy Video
Find our latest video here – four weeks before we publish anywhere else.
How B2B Service Firms Can market Online in 2025 – Strategy 1) Your Own Website and Landing page.
How we can work together
Our simple 4-step process to get you the marketing results you deserve
Schedule an appointment
You can schedule a free consultation here on our website.
Brief discussion (by phone)
We will call you to find the right contact person for your initial conversation with us.
Consultation via Zoom
A strategy consultant will provide you with 60 minutes of personalized advice on your situation and work with you to develop a solution to your problem.
Collaboration on a project basis
Following the initial consultation, there is an option for us to provide ongoing support for the implementation of your solution.
How Others Rate Us
Client feedback is the cornerstone of our continuous improvement and the driving force behind everything we do. Your honest reviews help us understand what works, what doesn’t, and how we can better serve B2B service providers like you. Every piece of feedback shapes our approach and ensures we deliver the results you deserve.
Best regards,
Marius Jost
Your Online Marketing Team
Meet the experts behind your marketing success
Marius Jost, M.Sc.
Executive Management & Strategic Consulting Projects
Marius comes from the WPP Group (most notably Ogilvy) and has worked for over 7 years in the PR industry for technology and healthcare companies. Most recently, Marius was employed as a Marketing Manager at STADA, where he was responsible for the area of genetic testing, among other duties. Since 2013, Marius has been working as an entrepreneur.
Daniele Nascimento, MBA
Video Platforms & Production Manager
Daniele designs and creates stunning videos and multimedia experiences. She finds solutions for every platform out there and is knowledgeable about things like “codecs,” formats, and “video conversions.” Watch out: she’s a cat fan!
Shams Zaman
Web Strategy and Automation
Shams is a true hero when it comes to WordPress theme customizations, Elementor, Divi, PSD, and Figma. We use him for SEO projects, and he also excels in e-commerce systems like WooCommerce. Shams brings years of experience in website security and isn’t as stern as he looks in the picture!
Simon Klein
Branding & Design
Simon lives in Berlin and has over 13 years of experience with leading international brands, managing and overseeing more than 300 successful design projects around the globe.
His branding experience spans from startups to large corporations and includes both print and online productions.
And what’s another of his strengths? World-class communication!
Yana Pluzhnykova
Image Editing & Photo Manipulation
Yana specializes in professional photo retouching, with a focus on product images, fashion, and commercial visuals. Her expertise lies in perfecting lighting, textures, and colors to create polished, high-quality photos that stand out. With a keen eye for detail and a passion for visual perfection, she ensures that every project meets the highest standards.
Hector
Controlling
Hector’s a real top dog when it comes to finances and our controlling. Where would we be without him? He’s our AI creation and a tribute to the founder’s favorite childhood dog.
FAQ: Online Marketing for B2B Providers
Common questions from B2B service providers about digital marketing
How can I measure the success of my B2B marketing?
As an online marketing agency, we’ve learned that every business will have different answers to this question.
Good quantitative KPIs (Key Performance Indicators) include:
- Visitors: Essential for any B2B service provider: Track your website visitors and analyze how well you rank on Google (SEO performance). Also find out how many visitors you get monthly through Google and how this trend has developed over the years.
- SEO Basics: Find out which keywords you want to rank for and how you currently rank for the most important search terms. Another important metric is your “bounce rate” – the percentage of users who leave your page after just a few seconds.
- Number of leads generated (#Leads): This metric counts how many contactable prospects you’ve collected in a given period.
- Conversion Rate: Measure how many leads actually sign a contract with you and become customers. Calculate this by dividing monthly website visitors by the number of resulting contracts.
- Customer Acquisition Cost (CAC): Calculated by dividing annual marketing costs by the number of new customers acquired that year. CAC can be compared to Customer Lifetime Value (CLV).
- Return on Investment (ROI): Often refers to advertising spend within a specific time period. Example: €10,000 profit ÷ €8,000 advertising costs = 1.25 (€1.25 return for every €1 spent). Always evaluate ROI over longer periods for B2B services.
- Click-through Rate (CTR): For paid advertising, monitor your cost-per-click (CPC) on Google or LinkedIn.
Qualitative success measures:
- Customer feedback: Ask customers to rate your advertising or website on a scale of 1 to 10.
- Lead quality: What do your sales staff say about the quality of new leads? Are they well-qualified prospects?
How much does a B2B online marketing agency cost?
Short answer: €85 to €140 per hour.
More meaningful answer: Your B2B online marketing agency should take on tasks that your team has little experience with.
If it takes us 3.5 hours to get a LinkedIn advertising campaign running while your team takes over five hours – and possibly even gets into trouble with LinkedIn support – then working with us definitely pays off. Even if we charge €100 per hour.
- • Currently, our clients spend an average of €1,835.25 per month with us.
- • Our hourly rate ranges from €90 to €140, depending on the complexity of the task.
More important than just a low hourly rate on paper are honest billing and real success. Unlike some competitors, we regularly question whether a client’s idea has a real chance of success. Sometimes we already know from our experience that a project you’d like to pursue with us won’t bring you real benefit. In such cases, we suggest a better alternative!
We want to advertise internationally. In which languages can you offer us B2B online marketing?
If you operate internationally, we’re happy to support you. We create web and social media content as well as paid ads for Google, Facebook, and LinkedIn in German, English, and Portuguese.
We’re also happy to offer additional languages. In this case, we have the content reviewed in advance by professionals from the respective countries – not just for linguistic accuracy, but also to ensure the right tone and message for the target audience.
How does the free personal consultation work?
The consultation takes place via video call and is designed to fully understand your challenges. You’ll also get a feel for how we work and whether the “chemistry” is right between us and your team.
The consultation is completely free and non-binding! Schedule an appointment here. Please make sure your key decision-makers (e.g., your business partners) can also participate. When booking, briefly outline your concerns or the challenges you want to solve.
Before the first consultation, we’ll call you briefly to ask one or two follow-up questions about your topics. This call takes less than five minutes.
At the agreed time, we have our consultation (we’ll send you a Zoom link in advance). Marius will advise you in a 1:1 conversation, possibly accompanied by your CEO, partner, or marketing director. During the session, we have up to an hour to really understand your situation and explore initial solutions tailored to your needs.
What distinguishes B2B marketing from B2C marketing?
B2B marketing focuses on longer sales cycles, relationship building, and demonstrating expertise and trust. We target decision-makers with educational content, case studies, and professional networking rather than impulse-driven tactics.
What's included in your marketing strategy?
Our comprehensive strategy includes market analysis, competitor research, ideal client profiling, content strategy, SEO optimization, paid advertising campaigns, and detailed performance tracking with monthly reports.
How do you measure marketing ROI for B2B services?
We track qualified leads, conversion rates, customer acquisition costs, lifetime value, and revenue attribution. Our clients receive detailed monthly reports showing exactly how marketing investments translate into business growth.
Free Resources for B2B Marketers
Discover our collection of tools, guides, and insights to accelerate your marketing success
Search Intent Explained
Learn how to get more traffic by creating content that actually works online.
Checklist for Your Paid Ads Campaign
Download our proven checklist to optimize your paid advertising campaigns.
The Marketing Strategy Podcast
Get expert insights from successful B2B marketing leaders.
Ready to Win the Clients You Deserve?
Join 700+ B2B service providers who have transformed their marketing and grown their revenue with our proven strategies.
- 50-minute strategy session
- Custom action plan
- No obligations