B2B CEOs: Do you know your #1 health metric? How much lifetime profit are you generating for every € you’ve spent to acquire a customer?
Learn how to calculate profit-based client lifetime value and Customer Acquisition Cost. You will also understand why the ratio of these two numbers is...
How One Sentence Made Me Leave My Modern, “Superior” Country
There I was. Ten pairs of eyes staring at me. The coach asked, “What does that storm symbol on your flipchart mean?” Me: “It [&hel...
